Money Quote by Richard H. Thaler

“10. Calories count in New York City. The Big Apple recently adopted a law that requires fast-food restaurants with at least fifteen outlets in…

— Richard H. Thaler

“I began to have deviant thoughts about economic theory while I was a graduate student”

— Richard H. Thaler

“specific values to objects. When they have to give something up, they are hurt more than they are pleased if they acquire the very…

— Richard H. Thaler

“Hundreds of studies confirm that human forecasts are flawed and biased. Human decision making is not so great either. Again to take just one…

— Richard H. Thaler

“John Rawls (1971) called the publicity principle. In its simplest form, the publicity principle bans government from selecting a policy that it would not…

— Richard H. Thaler

“Our principal claim here is that patients and doctors should be free to make their own agreements about that right. If patients want to…

— Richard H. Thaler

“We are also greatly influenced by consumption norms within the relevant group. A light eater eats much more in a group of heavy eaters.…

— Richard H. Thaler

“People think about life in terms of changes, not levels.”

— Richard H. Thaler

“predictions can’t vary more than the thing being forecast.”

— Richard H. Thaler

“When in a cold state, we do not appreciate how much our desires and our behavior will be altered when we are “under the…

— Richard H. Thaler

“Bargains and Rip-Offs”

— Richard H. Thaler

“you want to nudge people into socially desirable behavior, do not, by any means, let them know that their current actions are better than…

— Richard H. Thaler