“It is usually good to provide people with lots of options, but when the question is complicated, sensible choice architecture guides people in the right directions.” — Richard H. Thaler Copy Share Image
“A choice architect has the responsibility for organizing the context in which people make decisions.” — Richard H. Thaler Copy Share Image
“10. Calories count in New York City. The Big Apple recently adopted a law that requires fast-food restaurants with at least fifteen outlets in… — Richard H. Thaler Copy Share Image
“I began to have deviant thoughts about economic theory while I was a graduate student” — Richard H. Thaler Copy Share Image
“specific values to objects. When they have to give something up, they are hurt more than they are pleased if they acquire the very… — Richard H. Thaler Copy Share Image
“Hundreds of studies confirm that human forecasts are flawed and biased. Human decision making is not so great either. Again to take just one… — Richard H. Thaler Copy Share Image
“John Rawls (1971) called the publicity principle. In its simplest form, the publicity principle bans government from selecting a policy that it would not… — Richard H. Thaler Copy Share Image
“Our principal claim here is that patients and doctors should be free to make their own agreements about that right. If patients want to… — Richard H. Thaler Copy Share Image
“We are also greatly influenced by consumption norms within the relevant group. A light eater eats much more in a group of heavy eaters.… — Richard H. Thaler Copy Share Image
“When in a cold state, we do not appreciate how much our desires and our behavior will be altered when we are “under the… — Richard H. Thaler Copy Share Image
“you want to nudge people into socially desirable behavior, do not, by any means, let them know that their current actions are better than… — Richard H. Thaler Copy Share Image
