Bank account Quote by David DiSalvo
““When we do a moral act to offset an immoral one, we are engaged in “moral cleansing.” When we do nothing, or perhaps something perceived as immoral (because we feel like we have enough in the moral bank account to get away with it) we are engaged in “moral licensing.””
About This Quote
Source Article: “The Moral Self and the Moral Licensing Effect” by David DiSalvo, 2012
Balancing moral actions with immoral ones leads to a psychological accounting system where good deeds justify bad ones, reducing further ethical effort.
In simple terms: Good deeds can excuse later bad deeds.
Key Takeaway
Be aware of moral accounting and act consistently.
Themes
ethics
psychology
self-regulation
Mood
reflective
critical
Type
analytical
ethical
When to use this quote
- workplace decisions
- environmental choices
- personal finance
- charitable giving
Key Concepts
moral accounting
cognitive bias
Questions to Reflect On
- Do you rationalize bad choices after good ones?
- How can you maintain ethical consistency?
A Different Perspective
Moral licensing can persist despite awareness, especially under social pressure.
