““As in other industries, the recruitment process has become a lot easier (cheaper) for employers and a lot more expensive for would be employees. A demo with a new sound or a solid audition isn’t good enough. Artists are now expected to arrive with a market-ready brand and audience, saving their corporate overlords the makeover expense. Building a brand is no longer the purview of slick besuited experts; it’s the individual responsibility of every voice that wants to “make it.””
