Design Quote by Jonathan Ive
“It's very easy to make something that is new. So we are trying to make things that are better.”
About This Quote
Source Speech: Apple Design Keynote, 2010
Innovation is easy; true progress requires improving existing ideas.
In simple terms: Creating new things is easy; making them better is harder.
Key Takeaway
Strive to enhance, not just create.
Themes
design
improvement
innovation
Mood
optimistic
critical
Type
motivational
strategic
When to use this quote
- software updates
- product redesigns
- process optimization
Key Concepts
user experience
product development
technology advancement
Questions to Reflect On
- What existing product could be significantly improved?
- How do you prioritize enhancements?
A Different Perspective
Improvement may be limited by legacy constraints.
