Design Quote by Jonathan Ive
“What we don't include is as important as what we do include.”
About This Quote
Source Speech: Design Philosophy Talk, Jonathan Ive, 2015
The importance lies in what is omitted as much as what is presented, shaping perception and function.
In simple terms: What you leave out matters as much as what you include.
Key Takeaway
Consider intentional omission in design and communication.
Themes
design
minimalism
focus
Mood
thoughtful
analytical
Type
design
philosophical
When to use this quote
- product design
- writing
- presentation
- marketing strategies
Key Concepts
negative space
curation
essence
Questions to Reflect On
- What could you remove to improve clarity?
- When does omission hinder understanding?
A Different Perspective
Over‑emphasis on omission can lead to under‑communication.
