Design Quote by Jonathan Ive
“Really great design is hard. Good is the enemy of great,”
About This Quote
Great design demands difficulty; settling for good prevents achieving greatness.
In simple terms: Good design blocks great design.
Key Takeaway
Strive beyond adequacy.
Themes
design
excellence
innovation
Mood
determined
critical
Type
inspirational
philosophical
When to use this quote
- product development
- architecture
- software UI
- branding
Key Concepts
creative process
quality standards
craftsmanship
Questions to Reflect On
- When is good enough?
- How can you push past comfort zones?
A Different Perspective
Goodness can be a comfortable compromise.
