Axes Quote by Jonathan Ive
“Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.”
About This Quote
Source Interview: Design Talk with Jonathan Ive, 2015
Great design demands rigorous standards; mediocrity is safe, but true excellence requires confronting many challenges simultaneously.
In simple terms: Great design is hard, but worth it.
Key Takeaway
Aim for excellence, not comfort.
Themes
design
excellence
challenge
innovation
Mood
determined
inspired
Type
motivational
practical
When to use this quote
- product development
- architectural planning
- artistic projects
- team leadership
Key Concepts
human-centered design
creative problem solving
Questions to Reflect On
- What obstacles do you face when pushing for greatness?
- How can teams balance risk and innovation?
A Different Perspective
It may discourage incremental improvement.
