Axes Quote by Jonathan Ive

Really great design is hard. Good is the enemy of great,

— Jonathan Ive

Good design is a great combination of common sense, unusual imagination, clarity of purpose–with a prerequisite knowledge of structure, values, color, aesthetic insight and…

— Millard Sheets

A challenge always is good. Normal design does not come under the constraints of a small budget and time frame. But it has helped…

— Douglas Wilson

Making good design is easy. It's polishing the half-assed stuff that takes time.

— Stefan G. Bucher

Good design is probably something that has been thoroughly thought through to a point of resolution.

— David Linley

Good design means as little design as possible.

— Dieter Rams

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

— Dieter Rams

Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.

— Freeman Thomas

Not all design is for the general good.

— Paola Antonelli

Good design today requires more vision (a larger point of view versus the single brilliant idea), more consistency (a deeper underlying structure of language…

— William Drenttel

I believe that the essence of good design is its ability to sustain long term integrity, to become classic and create a truly captivating…

— Candice Olson

And with it all, good design's not about what medium you're working in, it's about thinking hard about what you want to do and…

— Susan Kare