Cases Quote by Edward Tufte
“If there is a well thought-out design standard, it should be followed. In practice, great design comes from great designers. That is empirically the case. If a great designer did a first-rate standard, that model should be followed. Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.”
About This Quote
Design standards guide practice, but true excellence stems from exceptional designers; standards are tools, not substitutes for talent.
In simple terms: Design excellence depends on talent, not democracy.
Great designers shape standards, not the reverse.
Themes
Mood
Type
When to use this quote
- Creating a corporate brand identity
- Developing a user interface for a new app
- Establishing editorial guidelines for a publication
Key Concepts
Practical Applications
- Setting design guidelines
- Mentoring junior designers
Questions to Reflect On
- When should a designer challenge an existing standard?
- How can organizations balance standards with creative freedom?