Cases Quote by Edward Tufte

Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.

— Edward Tufte

Not all design is for the general good.

— Paola Antonelli

Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.

— Thomas J. Watson

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

— Dieter Rams

The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what…

— Paul Rand

Good design is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in the design…

— Dieter Rams

“The correct definition of the word standard is "a required or agreed-upon level of quality or attainment." If that is true, and the definition…

— Andy Andrews

The best design work is really done when you spend more time with people, when you have the opportunity to be of the same…

— Yves Behar

Styles come and go. Good design is a language, not a style.

— Massimo Vignelli

The nicest thing about standards is that there are so many of them to choose from.

— Ken Olsen

The difference between good design and great design is INTELLIGENCE

— Tibor Kalman

In the marketplace, design is your greatest differentiator once everything becomes comparable in terms of technology and quality.

— Gerry McGovern