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Cases Quote by Edward Tufte

“If there is a well thought-out design standard, it should be followed. In practice, great design comes from great designers. That is empirically the case. If a great designer did a first-rate standard, that model should be followed. Great design is not democratic; it comes from great designers. If…” quote by Edward Tufte
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“If there is a well thought-out design standard, it should be followed. In practice, great design comes from great designers. That is empirically the case. If a great designer did a first-rate standard, that model should be followed. Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.”

Edward Tufte

About This Quote

Design standards guide practice, but true excellence stems from exceptional designers; standards are tools, not substitutes for talent.

In simple terms: Design excellence depends on talent, not democracy.

Key Takeaway

Great designers shape standards, not the reverse.

Themes

Design standards Creativity Authority Excellence Democracy Innovation

Mood

Respectful Critical Analytical

Type

Observation Opinion Advice

When to use this quote

  • Creating a corporate brand identity
  • Developing a user interface for a new app
  • Establishing editorial guidelines for a publication

Key Concepts

Design process Leadership Quality control

Practical Applications

  • Setting design guidelines
  • Mentoring junior designers

Questions to Reflect On

  • When should a designer challenge an existing standard?
  • How can organizations balance standards with creative freedom?
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