Design is a word that's come to mean so much that it's also a word that has come to mean nothing. — Jonathan Ive Copy Share Image
Goal we've always had for design at Apple is to create solutions that are inevitable. — Jonathan Ive Copy Share Image
The word design is everything and nothing. The design and the product itself are inseparable. — Jonathan Ive Copy Share Image
One of the things that is particularly precious about working at Apple is that many of us on the design team have… — Jonathan Ive Copy Share Image
The design process is about designing and prototyping and making. When you separate those, I think the final result suffers. — Jonathan Ive Copy Share Image
Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if… — Jonathan Ive Copy Share Image
We have always thought about design as being so much more than just the way something looks. It's the whole thing: the… — Jonathan Ive Copy Share Image
It's very easy to make something that is new. So we are trying to make things that are better. — Jonathan Ive Copy Share Image
We shouldn't be afraid to fail- if we are not failing we are not pushing. — Jonathan Ive Copy Share Image
It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy.… — Jonathan Ive Copy Share Image
That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make… — Jonathan Ive Copy Share Image
Different and new is relatively easy. Doing something thats genuinely better is very hard. — Jonathan Ive Copy Share Image
We say no to a lot of things so we can invest an incredible amount of care on what we do. — Jonathan Ive Copy Share Image
There's no learning without trying lots of ideas and failing lots of times. — Jonathan Ive Copy Share Image
Objects and their manufacture are inseparable, you understand a product if you understand how it's made. — Jonathan Ive Copy Share Image
Simplicity is somehow essentially describing the purpose and place of an object and product. — Jonathan Ive Copy Share Image
The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes… — Jonathan Ive Copy Share Image
My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you… — Jonathan Ive Copy Share Image
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an… — Jonathan Ive Copy Share Image
To design something really new and innovative you have to reject reason. — Jonathan Ive Copy Share Image
The most important thing is that you actually care, that you do something to the very best of your ability — Jonathan Ive Copy Share Image
We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the people who… — Jonathan Ive Copy Share Image
And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said,… — Jonathan Ive Copy Share Image
The absence of clutter is just a clutter-free product. That's not simple. — Jonathan Ive Copy Share Image
In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first… — Jonathan Ive Copy Share Image
We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of… — Jonathan Ive Copy Share Image
I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first. — Jonathan Ive Copy Share Image
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm… — Jonathan Ive Copy Share Image
