Design Quote by Jonathan Ive
“If something is not good enough, stop doing it.”
About This Quote
Source Speech: Design Principles Talk, 2013
When a product fails to meet standards, it should be abandoned rather than wasted.
In simple terms: Stop working on things that aren’t good enough.
Key Takeaway
Cut losses early.
Themes
design standards
quality control
efficiency
Mood
critical
pragmatic
Type
guidance
philosophical
When to use this quote
- prototype testing
- team reviews
- budget meetings
- project pivots
Key Concepts
minimalism
design thinking
product lifecycle
Questions to Reflect On
- Is the project truly unfixable?
- What criteria define “good enough”?
A Different Perspective
Stopping may overlook potential for improvement with
