Skip to content

Beginning Quote by Jonathan Ive

“A small change at the beginning of the design process defines an entirely different product at the end.” quote by Jonathan Ive
Download Open image
“A small change at the beginning of the design process defines an entirely different product at the end.”

Jonathan Ive

About This Quote

Source Interview: Design Talk, 2015

Early design decisions shape the final product, making initial choices crucial.

In simple terms: Small early changes affect final outcomes.

Key Takeaway

Focus on thoughtful design from the start.

Themes

design product development innovation

Mood

thoughtful strategic

Type

reflective practical

When to use this quote

  • product launches
  • team workshops
  • prototype testing

Key Concepts

user experience iteration creative process

Questions to Reflect On

  • How do you balance early decisions with later iteration?
  • What risks arise from fixing design too early?
A Different Perspective

Over‑emphasis on early choices can limit later flexibility.

2.4 out of 5 (8 ratings)

More by Jonathan Ive

Explore all 142 Jonathan Ive quotes

More Beginning quotes

Browse all 3,568 Beginning quotes