Beginning Quote by Jonathan Ive
“A small change at the beginning of the design process defines an entirely different product at the end.”
About This Quote
Source Interview: Design Talk, 2015
Early design decisions shape the final product, making initial choices crucial.
In simple terms: Small early changes affect final outcomes.
Focus on thoughtful design from the start.
Themes
Mood
Type
When to use this quote
- product launches
- team workshops
- prototype testing
Key Concepts
Questions to Reflect On
- How do you balance early decisions with later iteration?
- What risks arise from fixing design too early?
Over‑emphasis on early choices can limit later flexibility.