Beginning Quote by Jonathan Ive

Design is the only thing that differentiates one product from another in the marketplace.

— Norio Ohga

The design process is about designing and prototyping and making. When you separate those, I think the final result suffers.

— Jonathan Ive

I am aware of changes gradually taking place in my own designs as part of my thinking on this matter

— Kenzo Tange

The habit of calling a finished product a Design is convenient but wrong. Design is what you do, not what you've done.

— L. Bruce Archer

The word design is everything and nothing. The design and the product itself are inseparable.

— Jonathan Ive

The ultimate design is little different from the natural world.

— Kenji Ekuan

The nature of design is to synthesize disparate perspectives and create a richer end product through collaboration and iteration.

— Jens Martin Skibsted

Design is an iterative process. One idea often builds on another.

— Mark Parker

Design acknowledges change. Its meaning encompasses change in our times. To design is to 'create order and to function according to a plan.' The…

— Sara Little Turnbull

Design is the courage and brilliance to cover an original and make it different.

— John Hockenberry

The only thing that stays the same is everything changes

— Anonymous

Process innovation is different from product innovation. It's about how do you create a new product or develop a new product or manufacture a…

— Nirmalya Kumar