Achieve Quote by Thomas Watson, Jr

Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not…

— Dieter Rams

Good design makes a product understandable.

— Dieter Rams

Great product trumps all. You can have the biggest marketing budget, the biggest show, a perfect merchandising plan, but at the end of the…

— Nick Wooster

In the marketplace, design is your greatest differentiator once everything becomes comparable in terms of technology and quality.

— Gerry McGovern

Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

— Dieter Rams

You have to have great design to be competitive in today’s markets.

— John Doerr

Having the best product means nothing if the people won't buy it.

— Donald A. Norman

Just because something is less expensive shouldn't mean it is less well designed.

— Giles Deacon

Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.

— Jakob Nielsen

Between two products equal in price, function and quality, the one with the most attractive exterior will win.

— Raymond Loewy

To the designer, great design is beautiful design. A significant amount of effort must be placed into making the product attractive. To the client,…

— Anonymous

“Functionality still matters, of course. But competition has pushed quality so high and prices so low that many manufacturers can no longer distinguish themselves…

— Virginia Postrel