Naoto Fukasawa

When the poet's sentiments are overly visible, the audience may become uncomfortable. Japanese ritual is the opposite. By writing simply and only…

— Naoto Fukasawa

We designers have been working to stimulate people's souls and minds.

— Naoto Fukasawa

I imagined that if the surface of the package imitated the colour and texture of the fruit skin, then the object would…

— Naoto Fukasawa

Design needs to be plugged into human behavior. Design dissolves in behavior.

— Naoto Fukasawa

The best designs are those that dissolve into behavior.

— Naoto Fukasawa

Great design is a multi-layered relationship between human life and its environment.

— Naoto Fukasawa

Minimalism is about creating complete harmony and not about making simple.

— Naoto Fukasawa

People shouldn't really have to think about an object when they are using it. Not having to think about it makes the…

— Naoto Fukasawa