Colour Quote by Naoto Fukasawa
“I imagined that if the surface of the package imitated the colour and texture of the fruit skin, then the object would reproduce the feeling of the real skin.”
About This Quote
Designing packaging that mimics fruit skin texture aims to evoke the sensation of touching real fruit.
In simple terms: Packaging imitates fruit skin to feel real.
Key Takeaway
Use tactile cues to enhance product experience.
Themes
design
sensory
marketing
Mood
innovative
practical
Type
design
marketing
When to use this quote
- product packaging
- consumer perception
- brand differentiation
- retail display
Key Concepts
texture imitation
user experience
Questions to Reflect On
- How does tactile design affect buying decisions?
- What other senses can be engaged in packaging?
A Different Perspective
May be costly to reproduce textures accurately.
![“The whole thing that Dante [Alighieri] did was summed up in the medieval world. It's like St. Thomas Aquinas, the Summa Theologica. He didn't invent it, he just put it all in one package. You get twelve fat books there sitting in any library. Whereas... I think if Joshi thinks [H.P.] Lovecraft was…” quote by Paul Laffoley](https://sms4smile.com/quotes/img-quotes/a35/paul-laffoley-7077_book_the-whole-thing-that-dante-alighieri-did_82075.jpg)
