Bananas Quote by Shigeo Shingo
“When you buy bananas all you want is the fruit not the skin, but you have to pay for the skin also. It is a waste. And you the customer should not have to pay for the waste.”
About This Quote
Source Book: Toyota Production System, Shigeo Shingo, 1989
He likens paying for banana skins to customers bearing waste costs, arguing waste should be eliminated, not charged.
In simple terms: Customers shouldn't pay for waste; waste should be removed.
Eliminate waste to avoid charging customers for it.
Themes
Mood
Type
When to use this quote
- supply chain optimization
- product packaging redesign
- consumer pricing strategies
Key Concepts
Questions to Reflect On
- How can companies reduce waste without compromising quality?
- What costs are truly waste?
Some waste may be unavoidable or necessary for safety.