“We don’t do focus groups—that is the job of the designer,” said Jony. “It’s unfair to ask people who don’t have a… — Leander Kahney Copy Share Image
“To make matters worse, the CEO was wearing a red clown’s nose made of foam. It was the UK’s Comic Relief Day,… — Leander Kahney Comic relief Copy Share Image
“He hated computers having names like ZX75 and numbers of megabytes. He hated technology as it was in the 1990s.” — Leander Kahney Computers Copy Share Image
“Someone started taking notes, Steve said, 'You don't need to takes notes. If it's important, you'll remember it'.” — Leander Kahney Memory Copy Share Image
“When you are a designer, you have to be able to convey your ideas to people who are not designers; perhaps they… — Leander Kahney Copy Share Image
“The thing is, it’s very easy to be different, but very difficult to be better. – JONY IVE” — Leander Kahney Copy Share Image
“Apple has to find a new language, and the challenge is, what is, that going to be? I have confidence that Jony… — Leander Kahney Next step Copy Share Image
“The late eighties was a good vintage. ID was not yet fashionable so a lot of people were doing it for the… — Leander Kahney 1980s Copy Share Image
“In an era of rapid change, Ive understood that style has a corrosive effect on design, making a product seem old before… — Leander Kahney Change Copy Share Image
“if there’s not some sort of friction in a move forward, your step is not as consequential as you’d like to believe… — Leander Kahney Move forward Copy Share Image
“When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just… — Leander Kahney Creative people Copy Share Image
“Innovation,” he wrote, “is rarely about a big idea; more usually it’s about a series of small ideas brought together in a… — Leander Kahney Better way Copy Share Image
“He was ego-free, which was very rare in the design student world. Most design students had lots of ego and very little… — Leander Kahney Apple Copy Share Image
“The thing is, it’s very easy to be different, but very difficult to be better.” — Leander Kahney Copy Share Image
“Apple could have easily avoided the issue if the antennas had been clear coated, but Jony didn’t want to ruin the integrity… — Leander Kahney Psychology Copy Share Image
“He was completely interested in humanizing technology.” — Leander Kahney Technology Copy Share Image
“There is a notion in Britain of a T-shaped designer,” Milton said, “one with depth of discipline in a single area but… — Leander Kahney Discipline Copy Share Image
