Discipline Quote by Leander Kahney

“We don’t do focus groups—that is the job of the designer,” said Jony. “It’s unfair to ask people who don’t have a sense of…

— Leander Kahney

“To make matters worse, the CEO was wearing a red clown’s nose made of foam. It was the UK’s Comic Relief Day, a nationwide…

— Leander Kahney

“He hated computers having names like ZX75 and numbers of megabytes. He hated technology as it was in the 1990s.”

— Leander Kahney

“Someone started taking notes, Steve said, 'You don't need to takes notes. If it's important, you'll remember it'.”

— Leander Kahney

“When you are a designer, you have to be able to convey your ideas to people who are not designers; perhaps they are financing…

— Leander Kahney

“The thing is, it’s very easy to be different, but very difficult to be better. – JONY IVE”

— Leander Kahney

“Apple has to find a new language, and the challenge is, what is, that going to be? I have confidence that Jony Ive has…

— Leander Kahney

“The late eighties was a good vintage. ID was not yet fashionable so a lot of people were doing it for the right reasons…

— Leander Kahney

“In an era of rapid change, Ive understood that style has a corrosive effect on design, making a product seem old before its time.…

— Leander Kahney

“if there’s not some sort of friction in a move forward, your step is not as consequential as you’d like to believe it is.”

— Leander Kahney

“When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something.…

— Leander Kahney

“Innovation,” he wrote, “is rarely about a big idea; more usually it’s about a series of small ideas brought together in a new and…

— Leander Kahney