“When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences… — Leander Kahney Copy Share Image
“We don’t do focus groups—that is the job of the designer,” said Jony. “It’s unfair to ask people who don’t have a sense of… — Leander Kahney Copy Share Image
“To make matters worse, the CEO was wearing a red clown’s nose made of foam. It was the UK’s Comic Relief Day, a nationwide… — Leander Kahney Copy Share Image
“He hated computers having names like ZX75 and numbers of megabytes. He hated technology as it was in the 1990s.” — Leander Kahney Copy Share Image
“Someone started taking notes, Steve said, 'You don't need to takes notes. If it's important, you'll remember it'.” — Leander Kahney Copy Share Image
“When you are a designer, you have to be able to convey your ideas to people who are not designers; perhaps they are financing… — Leander Kahney Copy Share Image
“The thing is, it’s very easy to be different, but very difficult to be better. – JONY IVE” — Leander Kahney Copy Share Image
“Apple has to find a new language, and the challenge is, what is, that going to be? I have confidence that Jony Ive has… — Leander Kahney Copy Share Image
“The late eighties was a good vintage. ID was not yet fashionable so a lot of people were doing it for the right reasons… — Leander Kahney Copy Share Image
“In an era of rapid change, Ive understood that style has a corrosive effect on design, making a product seem old before its time.… — Leander Kahney Copy Share Image
“if there’s not some sort of friction in a move forward, your step is not as consequential as you’d like to believe it is.” — Leander Kahney Copy Share Image
“When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something.… — Leander Kahney Copy Share Image
“Innovation,” he wrote, “is rarely about a big idea; more usually it’s about a series of small ideas brought together in a new and… — Leander Kahney Copy Share Image
