Apple Quote by Leander Kahney
““Apple has to find a new language, and the challenge is, what is, that going to be? I have confidence that Jony Ive has the wherewithal to drive the next step for Apple, but this is by far the most difficult point.””
About This Quote
Source Interview: The Verge, 2014
Apple must develop a fresh design language, a tough challenge, but Jony Ive’s determination can guide the next evolution.
In simple terms: Apple needs a new design style; Ive can lead.
Key Takeaway
Embrace change, trust strong designers.
Themes
design
innovation
leadership
technology
challenge
Mood
optimistic
determined
Type
strategic
inspirational
When to use this quote
- product launch
- rebranding
- design team meetings
- strategic planning
Key Concepts
branding
creative vision
product development
Questions to Reflect On
- How can a company balance legacy with new language?
- What risks arise when relying on a single designer?
A Different Perspective
Even with a visionary, market expectations may limit success.
![“Under [Tim] Cook, Apple has a new product line with the Apple Watch, but it hasn't generated the kind of excitement that the iPod, iPhone or iPad did. Still, Cook can't be called a failure. Under his leadership, the company released a larger version of the iPhone to record sales.” quote by Laura Sydell](https://sms4smile.com/quotes/img-quotes/35c/laura-sydell-37336_apple-watch_under-tim-cook-apple-has-a-new-product-l_1891784.jpg)
