“Simplicity does not mean want or poverty. It does not mean the absence of any decor, or absolute nudity. It only means… — Giles Colborne Poverty Copy Share Image
“It’s been pointed out that products that start out simple often end up getting so complex they cease to be useful. But… — Giles Colborne Goals Copy Share Image
“Continually adding features to software turns out to be equally unsustainable.” — Giles Colborne Programming Copy Share Image
“At home, at work, and outdoors, you must design for constant interruptions.” — Giles Colborne Copy Share Image
“Begin with that need—the user’s need to feel in control of some part of his life—then try to dig deeper by asking,… — Giles Colborne Dig deep Copy Share Image
“Mainstreamers are interested in getting the job done now; experts are interested in customizing their settings first. • Mainstreamers value ease of… — Giles Colborne Job Done Copy Share Image
“Simple user experiences need to work for a novice, or a mainstreamer who’s under pressure.” — Giles Colborne Copy Share Image
“Visiting users in their workplaces was vital—if we’d simply imagined the manager at his desk we would have missed the crucial aspects.… — Giles Colborne Management Copy Share Image
“Wizards promise to make things simple by breaking them down into steps. The problem is they take control away from the user.… — Giles Colborne Copy Share Image
“The quick and dirty way is to write down a one-line description, in the simplest terms possible, of what I’m creating, along… — Giles Colborne Copy Share Image
“The thing to do, then, is to describe what the user does from the beginning to the end of their experience, remembering… — Giles Colborne Copy Share Image
“Your design shouldn’t interfere with this sense of control. It should extend it. Simple experiences make users confident that they’re making good… — Giles Colborne Good choices Copy Share Image
“The better and longer way is to describe the experience I want the users to have. That means describing the users’ world… — Giles Colborne Copy Share Image
“Repeatedly asking “so what” eventually throws up an emotional need, a rational need, and a solution. It also helps you arrive at… — Giles Colborne Learning Copy Share Image
“Fortunately, when it comes to designing for simplicity, the key emotional need is for users to feel that they’re in control.” — Giles Colborne Copy Share Image
“The character and personality should come from the medium you’re using, the brand you’re representing, and the task that users are undertaking.” — Giles Colborne Marketing Copy Share Image
“Simplicity isn’t something you can stick on top of a user interface.” — Giles Colborne Simplicity Copy Share Image
“A story is a great way to describe your vision. Unlike a list of requirements, it helps the reader understand what’s important… — Giles Colborne Books Copy Share Image
“If you want to make something simple, design for the multitude.” — Giles Colborne Engineering Copy Share Image
“The vast majority of people are mainstreamers. They don’t use technology for its own sake; they use it to get a job… — Giles Colborne Technology Copy Share Image
“To be simple, you have to aim for something tougher than the regular goals for usability.” — Giles Colborne Goals Copy Share Image
“You can’t control the environments where people use your software. You have to design it to fit. The best place to watch… — Giles Colborne Natural environment Copy Share Image
“Experts want to control and customize the technology. You’ll need to take the mainstreamers’ view of “control:” to be in control of… — Giles Colborne Technology Copy Share Image
