Learning Quote by Giles Colborne

Often the most important moment in the design process is figuring out what the right question is.

— Thomas Heatherwick

Mastering the art of asking questions is essential to creativity and innovation. A More Beautiful Question should be standard reading for all aspiring design…

— Tim Brown

“Begin with that need—the user’s need to feel in control of some part of his life—then try to dig deeper by asking, “So what?”

— Giles Colborne

“Design is all about conveying information.”

— Leigh Bardugo

The single biggest problem in design is finding out from the client what it is that they really want.

— Syd Mead

“It is becoming progressively easier for many users to get precisely what they want by designing it for themselves.”

— Eric von Hippel

Design is a response to a specific problem. You are given a problem to solve, and then you let the problem itself tell you…

— Chip Kidd

Design has become a universal medium for expressing ideas, raising fundamental questions, and addressing social challenges.

— Jens Martin Skibsted

Design [is] the emerging ethos formulating and then answering a very new question: What shall we do now, in the face of the chaos…

— John Hockenberry

Of course design is about problem solving, but I cannot resist adding something personal.

— Wim Crouwel

The essence of design... lies in the process of discovering a problem shared by many people and trying to solve it.

— Kenya Hara

Instead of asking "what’s the problem?" ask "what's the creative opportunity?

— Deepak Chopra