Answer Quote by Thomas Heatherwick

“the most important part of design is finding all the issues to be resolved. The rest are details”

— Soumeet Lanka

Recognizing the need is the primary condition for design.

— Charles Eames

“Repeatedly asking “so what” eventually throws up an emotional need, a rational need, and a solution. It also helps you arrive at a deeper…

— Giles Colborne

When I come to a design decision, people know that is that.

— Carlos Ghosn

Mastering the art of asking questions is essential to creativity and innovation. A More Beautiful Question should be standard reading for all aspiring design…

— Tim Brown

Very often design is the most immediate way of defining what products become in people's minds.

— Jonathan Ive

The goal of design is to raise the expectation of what design can be

— Paula Scher

Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.

— Freeman Thomas

The hardest thing in practice is finding enough time to think about design.

— John McAslan

It's hard to understand how you arrive at a design. It's far too complicated to get any overall picture of.

— Bill Reid

You may include things you believe to be crucial in a design, but those elements are often only crucial to you.

— Hillman Curtis

“In design, one of the most difficult activities is to get the specifications right:”

— Donald A. Norman