Design Quote by Paula Scher
“The goal of design is to raise the expectation of what design can be”
About This Quote
Design should continually expand what people expect from it.
In simple terms: Design raises expectations.
Key Takeaway
Push creative boundaries.
Themes
design
innovation
expectations
Mood
inspirational
challenging
Type
professional
philosophical
When to use this quote
- advertising
- product development
- architecture
- education
Key Concepts
aesthetic theory
creative process
Questions to Reflect On
- How can expectations be balanced?
- What limits design?
A Different Perspective
Risk of unrealistic expectations.
