If people that made products didn't market them and sell them we'd have no economy and nobody would be working. — Paula Scher Copy Share Image
If I know something well, it no longer makes me say "wow" even if it's really terrific, even if it's a great… — Paula Scher Copy Share Image
You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without… — Paula Scher Copy Share Image
Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in,… — Paula Scher Copy Share Image
Marketing implies that you want a public to relate to your product - if it's a product - in a way that… — Paula Scher Copy Share Image
I don't think of design as a job. I think of it as - and I hate to use this term for… — Paula Scher Copy Share Image
Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing. — Paula Scher Copy Share Image
What makes me say "wow" is usually something I haven't encountered, in a new way... something I haven't encountered before or something I have… — Paula Scher Copy Share Image
I find that I'm at my least creative point when I am doing something that I've done in repetition and I know all the… — Paula Scher Copy Share Image
I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that "nyah,… — Paula Scher Copy Share Image
Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just… — Paula Scher Copy Share Image
Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other… — Paula Scher Copy Share Image
To me what really matters is that it shouldn't matter to you what day of the week it is. — Paula Scher Copy Share Image
