Ifs Quote by Paula Scher
“If I know something well, it no longer makes me say "wow" even if it's really terrific, even if it's a great iteration of it, because I know it well.”
About This Quote
Source Interview: Design Talk, 2015
Familiarity breeds complacency, reducing surprise even for impressive work.
In simple terms: Knowing something well dulls awe.
Key Takeaway
Seek fresh perspectives to stay amazed.
Themes
creativity
expertise
novelty
Mood
reflective
inquisitive
Type
advice
philosophical
When to use this quote
- design critique
- learning new skills
- art appreciation
Key Concepts
cognitive adaptation
habituation
Questions to Reflect On
- How can you rekindle wonder in familiar domains?
- What habits keep you attentive?
A Different Perspective
Even experts can miss depth without deliberate curiosity.
