Apples Quote by Paula Scher

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but…

— Ron Johnson

Apple does a very good job of not letting its competitors know what it is working on, and Apple does a very good job…

— Adam Lashinsky

“Before the iPod, iPhone, and iPad, Apple’s products had been primarily purchased by Apple fans, designers, and other discerning users willing to pay a…

— Yukari Iwatani Kane

I think I'm going to refrain from criticizing Apple too much. I mean, that's been a pretty great company.

— Julian Robertson

“Once things really picked up, a virtuous halo effect took hold: Heavy promotions of iPods brought people into retail stores, where customers were exposed…

— Adam Lashinsky

“Sellers know this and take advantage of it. The biggest magician in selling a feeling is Apple. They sell a perceived status with their…

— Zoe McKey

I'd say we [Apple Inc.] are the most creative of the technology companies and definitely the most artist-friendly. Almost everyone in the music business…

— Steve Jobs

People think of Apple as a maker of excellent premium hardware. In fact, many reviewers regard Apple devices as the best you can buy.

— Walt Mossberg

Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that…

— John Gruber

It might take some here and there, but Apple's market share in the global computer business has really shrunk pretty far, and where they've…

— Kevin Rollins

Apple has great marketing, among the best PR and marketing in the world.

— Ron Johnson

If you look at the market cap increase in Apple since it created the iPod versus what's happened to the music industry, you have…

— Edgar Bronfman, Jr