Apple Quote by Kevin Rollins
“It might take some here and there, but Apple's market share in the global computer business has really shrunk pretty far, and where they've been making success recently is not in the computer business but in the iPod music business.”
About This Quote
Source Interview: Kevin Rollins on Apple Strategy, 2005
Apple's success shifted from computers to music devices, showing adaptability in business focus.
In simple terms: Apple moved from computers to iPods.
Key Takeaway
Adapt business focus to market trends.
Themes
business strategy
adaptation
technology
market shift
Mood
analytical
strategic
Type
business
technology
When to use this quote
- company pivots
- industry analysis
- technology adoption
Key Concepts
product diversification
consumer trends
innovation management
Questions to Reflect On
- How can companies balance core products with new ventures?
- What risks accompany major product pivots?
A Different Perspective
The statement may ignore ongoing computer successes and broader ecosystem.
