Quote by Eric von Hippel

“Moreover, individual users do not have to develop everything they need on their own:”

— Eric von Hippel

“Fortunately, when it comes to designing for simplicity, the key emotional need is for users to feel that they’re in control.”

— Giles Colborne

“Simplicity is achieved when everyone can easily understand and use the design, regardless of experience, literacy, or concentration level.”

— William Lidwell

“Great design = getting people to do what you want.”

— Seth Godin

“If you want to make something simple, design for the multitude.”

— Giles Colborne

“Once you lose the discipline of functionality as a design guidepost, the imagination runs amok.”

— Yvon Chouinard

“new interfaces are most understandable when they build on what users (and audiences) already know.”

— Nathan Shedroff

“People love to design and create things, whether clothing, creatures, buildings, cities, or planets. They also love to customize a basic template of some…

— Ernest Adams

When creating great experiences, it's not so much about doing what users expect. Instead, it's about creating a design that clearly meets their needs…

— Jared Spool

I think there's always something about design that is going to be very difficult for more than a small fraction of people to really…

— Khoi Vinh

“In design, one of the most difficult activities is to get the specifications right:”

— Donald A. Norman

“Designing is best done first on paper. It's cheap and fast, making it easy to try many ideas well before anyone's ego is invested.”

— Berkun, Scott