Yvon Chouinard

Once you educate yourself, you're left with choices.

— Yvon Chouinard

A real capitalist knows that $10 given today does a lot more good than $100 given 10 years from now.

— Yvon Chouinard

Doing risk sports had taught me another important lesson: never exceed your limits. You push the envelope and you live for those…

— Yvon Chouinard

But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's…

— Yvon Chouinard

Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s none of the above. Fundamentally, businesses are…

— Yvon Chouinard

It's okay to be eccentric if you're rich; otherwise you're just crazy.

— Yvon Chouinard

Evil doesn’t have to be an overt act; it can be merely the absence of good. If you have the ability, the…

— Yvon Chouinard

The whole purpose of climbing something like Everest is to effect some sort of spiritual and physical gain. But if you compromise…

— Yvon Chouinard

At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else…

— Yvon Chouinard

Traveling is my form of self-education.

— Yvon Chouinard

Everything we personally own that’s made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the…

— Yvon Chouinard

We've teamed up with some Japanese companies to, basically by 2010, make all our clothing out of recycled and recyclable fibers. And…

— Yvon Chouinard

You can solo-climb Everest without using oxygen or you can pay guides and Sherpas to carry your loads, put ladders across crevasses,…

— Yvon Chouinard

Climbing for speed records will probably become more popular, a mania which has just begun. Climbers climb not just to see how…

— Yvon Chouinard

Everything we make pollutes. The most responsible thing we can do is to make each product as well as we know how…

— Yvon Chouinard

The most important thing is to get the fish in quickly and leave it in the water. Forget the hero pose.

— Yvon Chouinard

To do good, you actually have to do something.

— Yvon Chouinard

Remember: if you take bivouac equipment along, you will bivouac...

— Yvon Chouinard

The reason it was so scary was that there was only one climber capable of rescuing us, and that was Layton Kor,…

— Yvon Chouinard

Most of the damage we cause to the planet is the result of our own ignorance.

— Yvon Chouinard

“We want customers who need our clothing, not just desire it.”

— Yvon Chouinard

I'm kind of like a samurai. They say if you want to be a samurai, you can't be afraid of dying, and…

— Yvon Chouinard

Personally, I would rather climb in the high mountains. I have always abhorred the tremendous heat, the dirt-filled cracks, the ant-covered foul-smelling…

— Yvon Chouinard

The solution may be for a lot of the world's problems is to turn around and take a forward step. You can't…

— Yvon Chouinard

We choose to believe that the granite is alive. If life is movement, then rock - with its atoms flying around like…

— Yvon Chouinard