We choose to believe that the granite is alive. If life is movement, then rock - with its atoms flying around like… — Yvon Chouinard Copy Share Image
You ask me about the past, you ask me about the future, the only way to be happy is to be living… — Yvon Chouinard Copy Share Image
The secret to happiness is to be working at your passion. If you want to be miserable, lead a desperate life like… — Yvon Chouinard Copy Share Image
Yeah, leading an examined life, I always say, is a pain in the ass. It adds an element of complexity to business… — Yvon Chouinard Copy Share Image
“Technocrats tell us we can’t go backward, we can’t refuse technology, because then we won’t progress. We are told that life is… — Yvon Chouinard Copy Share Image
The hardest thing in the world is to simplify your life; it’s so easy to make it complex. — Yvon Chouinard Copy Share Image
There is a beginning and end to all life - and to all human endeavors. Species evolve and die off. Empires rise,… — Yvon Chouinard Copy Share Image
...it's always been difficult for us to lead an examined life as a corporation. I've always felt like a company has the… — Yvon Chouinard Copy Share Image
Going back to a simpler life based on living by sufficiency rather than excess is not a step backward. — Yvon Chouinard Copy Share Image
Going back to a simpler life based on living by sufficiency rather than excess is not a step backward. Rather, returning to… — Yvon Chouinard Copy Share Image
I say the last 10 percent of the way to perfection takes so much of your life that it isn't worth the… — Yvon Chouinard Copy Share Image
You have a whole life in the outdoors, you realize you have a sense of responsibility to protect these wild places. — Yvon Chouinard Copy Share Image
There's a movement for simplifying your life: purchase less stuff, own a few things that are very high quality that last a… — Yvon Chouinard Copy Share Image
A real capitalist knows that $10 given today does a lot more good than $100 given 10 years from now. — Yvon Chouinard Copy Share Image
Doing risk sports had taught me another important lesson: never exceed your limits. You push the envelope and you live for those moments when… — Yvon Chouinard Copy Share Image
But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important. — Yvon Chouinard Copy Share Image
Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s none of the above. Fundamentally, businesses are responsible to… — Yvon Chouinard Copy Share Image
It's okay to be eccentric if you're rich; otherwise you're just crazy. — Yvon Chouinard Copy Share Image
Evil doesn’t have to be an overt act; it can be merely the absence of good. If you have the ability, the resources, and… — Yvon Chouinard Copy Share Image
The whole purpose of climbing something like Everest is to effect some sort of spiritual and physical gain. But if you compromise the process… — Yvon Chouinard Copy Share Image
At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'. — Yvon Chouinard Copy Share Image
Everything we personally own that’s made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the way, harm… — Yvon Chouinard Copy Share Image
We've teamed up with some Japanese companies to, basically by 2010, make all our clothing out of recycled and recyclable fibers. And we're going… — Yvon Chouinard Copy Share Image
