It's okay to be eccentric if you're rich; otherwise you're just crazy. — Yvon Chouinard Copy Share Image
Evil doesn’t have to be an overt act; it can be merely the absence of good. If you have the ability, the… — Yvon Chouinard Copy Share Image
The secret to happiness is to be working at your passion. If you want to be miserable, lead a desperate life like… — Yvon Chouinard Copy Share Image
...it's the same with business. If you focus on the goal and not the process, you inevitably compromise. Businessmen who focus on… — Yvon Chouinard Copy Share Image
We choose to believe that the granite is alive. If life is movement, then rock - with its atoms flying around like… — Yvon Chouinard Copy Share Image
The whole purpose of climbing something like Everest is to effect some sort of spiritual and physical gain. But if you compromise… — Yvon Chouinard Copy Share Image
So all of these companies that are going for the big growth, if it continues for any length of time, will outlast… — Yvon Chouinard Copy Share Image
One thing I did not want to change, even if we got serious, work had to be enjoyable on a daily basis.… — Yvon Chouinard Copy Share Image
I think risk is important. I don't care if it's a great financial risk or a physical risk. You only get out… — Yvon Chouinard Copy Share Image
We've teamed up with some Japanese companies to, basically by 2010, make all our clothing out of recycled and recyclable fibers. And… — Yvon Chouinard Copy Share Image
You can solo-climb Everest without using oxygen or you can pay guides and Sherpas to carry your loads, put ladders across crevasses,… — Yvon Chouinard Copy Share Image
Growth isn't central at all, because I'm trying to run this company as if it's going to be here a hundred years… — Yvon Chouinard Copy Share Image
I took a dozen of our top managers to Argentina, to the windswept mountains of the real Patagonia, for a walkabout. In… — Yvon Chouinard Copy Share Image
I wanted to distance myself from those pasty faced corpses in suits I saw in airline magazine ads. If I was going… — Yvon Chouinard Copy Share Image
A real capitalist knows that $10 given today does a lot more good than $100 given 10 years from now. — Yvon Chouinard Copy Share Image
Doing risk sports had taught me another important lesson: never exceed your limits. You push the envelope and you live for those moments when… — Yvon Chouinard Copy Share Image
But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important. — Yvon Chouinard Copy Share Image
Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s none of the above. Fundamentally, businesses are responsible to… — Yvon Chouinard Copy Share Image
It's okay to be eccentric if you're rich; otherwise you're just crazy. — Yvon Chouinard Copy Share Image
Evil doesn’t have to be an overt act; it can be merely the absence of good. If you have the ability, the resources, and… — Yvon Chouinard Copy Share Image
The whole purpose of climbing something like Everest is to effect some sort of spiritual and physical gain. But if you compromise the process… — Yvon Chouinard Copy Share Image
At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'. — Yvon Chouinard Copy Share Image
Everything we personally own that’s made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the way, harm… — Yvon Chouinard Copy Share Image
We've teamed up with some Japanese companies to, basically by 2010, make all our clothing out of recycled and recyclable fibers. And we're going… — Yvon Chouinard Copy Share Image
