You ask me about the past, you ask me about the future, the only way to be happy is to be living… — Yvon Chouinard Copy Share Image
One thing I did not want to change, even if we got serious, work had to be enjoyable on a daily basis.… — Yvon Chouinard Copy Share Image
I live for the moment. I'm basically a Buddhist-type person. I'm just here right now, and I don't think about what's going… — Yvon Chouinard Copy Share Image
Is climbing, as a passion and as a sport, better off now than it was in the past? We can do harder… — Yvon Chouinard Copy Share Image
So all of these companies that are going for the big growth, if it continues for any length of time, will outlast… — Yvon Chouinard Copy Share Image
The future of Yosemite climbing lies not in Yosemite, but in using the new techniques in the great granite ranges of the… — Yvon Chouinard Copy Share Image
“Patagonia’s image is a human voice. It expresses the joy of people who love the world, who are passionate about their beliefs,… — Yvon Chouinard Copy Share Image
A real capitalist knows that $10 given today does a lot more good than $100 given 10 years from now. — Yvon Chouinard Copy Share Image
Doing risk sports had taught me another important lesson: never exceed your limits. You push the envelope and you live for those moments when… — Yvon Chouinard Copy Share Image
But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important. — Yvon Chouinard Copy Share Image
Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s none of the above. Fundamentally, businesses are responsible to… — Yvon Chouinard Copy Share Image
It's okay to be eccentric if you're rich; otherwise you're just crazy. — Yvon Chouinard Copy Share Image
Evil doesn’t have to be an overt act; it can be merely the absence of good. If you have the ability, the resources, and… — Yvon Chouinard Copy Share Image
The whole purpose of climbing something like Everest is to effect some sort of spiritual and physical gain. But if you compromise the process… — Yvon Chouinard Copy Share Image
At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'. — Yvon Chouinard Copy Share Image
Everything we personally own that’s made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the way, harm… — Yvon Chouinard Copy Share Image
We've teamed up with some Japanese companies to, basically by 2010, make all our clothing out of recycled and recyclable fibers. And we're going… — Yvon Chouinard Copy Share Image
