I'm kind of like a samurai. They say if you want to be a samurai, you can't be afraid of dying, and… — Yvon Chouinard Copy Share Image
We're a part of nature. As we destroy nature, we destroy ourselves. It's a selfish thing to want to protect nature. — Yvon Chouinard Copy Share Image
The secret to happiness is to be working at your passion. If you want to be miserable, lead a desperate life like… — Yvon Chouinard Copy Share Image
One thing I did not want to change, even if we got serious, work had to be enjoyable on a daily basis.… — Yvon Chouinard Copy Share Image
Yeah, leading an examined life, I always say, is a pain in the ass. It adds an element of complexity to business… — Yvon Chouinard Copy Share Image
If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, ‘This sucks, I’m going… — Yvon Chouinard Copy Share Image
Nature doesn't like empires. It doesn't like accumulation in one place, it doesn't like monoculture. It's always trying to make diverse species.… — Yvon Chouinard Copy Share Image
My favorite quote about entrepreneurship is that to understand an entrepreneur, you should study a juvenile delinquent. They're both saying: "This sucks… — Yvon Chouinard Copy Share Image
No young kid growing up dreams of someday becoming a businessman. He wants to be a fireman, a sponsored athlete or a… — Yvon Chouinard Copy Share Image
A real capitalist knows that $10 given today does a lot more good than $100 given 10 years from now. — Yvon Chouinard Copy Share Image
Doing risk sports had taught me another important lesson: never exceed your limits. You push the envelope and you live for those moments when… — Yvon Chouinard Copy Share Image
But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important. — Yvon Chouinard Copy Share Image
Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s none of the above. Fundamentally, businesses are responsible to… — Yvon Chouinard Copy Share Image
It's okay to be eccentric if you're rich; otherwise you're just crazy. — Yvon Chouinard Copy Share Image
Evil doesn’t have to be an overt act; it can be merely the absence of good. If you have the ability, the resources, and… — Yvon Chouinard Copy Share Image
The whole purpose of climbing something like Everest is to effect some sort of spiritual and physical gain. But if you compromise the process… — Yvon Chouinard Copy Share Image
At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'. — Yvon Chouinard Copy Share Image
Everything we personally own that’s made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the way, harm… — Yvon Chouinard Copy Share Image
We've teamed up with some Japanese companies to, basically by 2010, make all our clothing out of recycled and recyclable fibers. And we're going… — Yvon Chouinard Copy Share Image
