You ask me about the past, you ask me about the future, the only way to be happy is to be living… — Yvon Chouinard Copy Share Image
Going back to a simpler life based on living by sufficiency rather than excess is not a step backward. Rather, returning to… — Yvon Chouinard Copy Share Image
Everything we personally own that’s made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the… — Yvon Chouinard Copy Share Image
Hiring people with diverse backgrounds brings in a flexibility of thought and openness to new ways of doing things, as opposed to… — Yvon Chouinard Copy Share Image
My favorite quote about entrepreneurship is that to understand an entrepreneur, you should study a juvenile delinquent. They're both saying: "This sucks… — Yvon Chouinard Copy Share Image
I believe the accepted model of capitalism that demands endless growth deserves the blame for the destruction of nature, and it should… — Yvon Chouinard Copy Share Image
I say the last 10 percent of the way to perfection takes so much of your life that it isn't worth the… — Yvon Chouinard Copy Share Image
...there's no such thing as sustainability. There are just levels of it. It's a process, not a real goal. All you can… — Yvon Chouinard Copy Share Image
There's no difference between a pessimist who says, "Oh it's hopeless, so don't bother doing anything." and an optimist who says, "Don't… — Yvon Chouinard Copy Share Image
A real capitalist knows that $10 given today does a lot more good than $100 given 10 years from now. — Yvon Chouinard Copy Share Image
Doing risk sports had taught me another important lesson: never exceed your limits. You push the envelope and you live for those moments when… — Yvon Chouinard Copy Share Image
But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important. — Yvon Chouinard Copy Share Image
Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s none of the above. Fundamentally, businesses are responsible to… — Yvon Chouinard Copy Share Image
It's okay to be eccentric if you're rich; otherwise you're just crazy. — Yvon Chouinard Copy Share Image
Evil doesn’t have to be an overt act; it can be merely the absence of good. If you have the ability, the resources, and… — Yvon Chouinard Copy Share Image
The whole purpose of climbing something like Everest is to effect some sort of spiritual and physical gain. But if you compromise the process… — Yvon Chouinard Copy Share Image
At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'. — Yvon Chouinard Copy Share Image
Everything we personally own that’s made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the way, harm… — Yvon Chouinard Copy Share Image
We've teamed up with some Japanese companies to, basically by 2010, make all our clothing out of recycled and recyclable fibers. And we're going… — Yvon Chouinard Copy Share Image
