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Business Quote by Yvon Chouinard

“So in 2013, Patagonia launched a venture capital fund to invest in environmentally and socially responsible for-profit start-ups. We wanted to apply the many lessons we have learned in trying to conduct our business more responsibly to applications beyond the outdoor apparel industry. We were…” quote by Yvon Chouinard
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““So in 2013, Patagonia launched a venture capital fund to invest in environmentally and socially responsible for-profit start-ups. We wanted to apply the many lessons we have learned in trying to conduct our business more responsibly to applications beyond the outdoor apparel industry. We were willing to sacrifice short-term returns for long-term financial and environmental gains. Tin Shed Ventures serves as a vehicle for the third pillar of Patagonia’s mission statement: “ . . . use business to inspire and implement solutions to the environmental crisis.” But it also serves to do good in the world: providing funding for people who have business ideas that could help solve the environmental crisis. It is really the small private businesses we hope to influence. It is the tens of thousands of young people who dream of owning their small farm someday. All of us working together can create the change that we need.””

Yvon Chouinard

About This Quote

Source Speech: Patagonia Impact Report, 2013

Patagonia created a venture fund to invest in for‑profit startups that address environmental challenges, prioritizing long‑term impact over short‑term profit.

In simple terms: Patagonia funds eco‑focused startups, valuing long‑term impact over quick profit.

Key Takeaway

Invest in mission‑aligned businesses for lasting change.

Themes

environment business impact innovation sustainability

Mood

optimistic determined inspirational

Type

mission‑statement business environmental

When to use this quote

  • startup funding
  • environmental projects
  • community development
  • policy advocacy

Key Concepts

venture capital social entrepreneurship triple bottom line

Questions to Reflect On

  • How can investors measure long‑term environmental impact?
  • What trade‑offs are acceptable for sustainable growth?
A Different Perspective

Balancing financial returns with environmental goals can be difficult.

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