Jared Spool

Some people are so into web standards that they've removed all the tables from their houses

— Jared Spool

Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it. Think of it like…

— Jared Spool

When creating great experiences, it's not so much about doing what users expect. Instead, it's about creating a design that clearly meets…

— Jared Spool

Good design, when done well, should be invisible.

— Jared Spool

Users scan a page looking for trigger words. If they find a trigger word, they click on it but if they don’t…

— Jared Spool

A design is intuitive when people just know what to do and they don’t have to go through any training to get…

— Jared Spool

The process of design starts with exploration, but ends with refinement. The best designers carefully move from one to the other, making…

— Jared Spool

Intuitive design happens when current knowledge is the same as the target knowledge.

— Jared Spool

The poster child of Web 2.0 is Flickr.com. Personalization is a key piece of Web 2.0.

— Jared Spool

Intuitive design is how we give the user new superpowers.

— Jared Spool

Are you willing to take responsibility for your team's culture or do you treat it like the weather - something that happens…

— Jared Spool

Once you eliminate quality as a requirement, the entire design process becomes a whole lot easier.

— Jared Spool

In all situations where bad design decisions were made, people lacked some information that would have helped them make the right decision.

— Jared Spool