Quote by Giles Colborne

“Your design shouldn’t interfere with this sense of control. It should extend it. Simple experiences make users confident that they’re making good choices. Simple…

— Giles Colborne

Design must seduce, shape, and perhaps more importantly, evoke an emotional response.

— April Greiman

“It is becoming progressively easier for many users to get precisely what they want by designing it for themselves.”

— Eric von Hippel

“If you want to make something simple, design for the multitude.”

— Giles Colborne

Designers shouldn't aim to control, but to enable.

— Dan Hill

“Aesthetics involves human emotion—and we’ve discovered that when emotions are involved, design thinking has proved to be the best problem-solving tool.”

— Bill Burnett

Design can have such a positive impact on the way people live and on their relationships and moods.

— Genevieve Gorder

“You are designing for people the way you would like them to be, not for the way they really are.” When”

— Donald A. Norman

“Simplicity is achieved when everyone can easily understand and use the design, regardless of experience, literacy, or concentration level.”

— William Lidwell

“One of the chief goals of design ought to be protecting people from unnecessary tension, friction, and mental labor.”

— Brian Christian

Pure, intense emotions. It's not about design. It's about feelings.

— Alber Elbaz

“Great design = getting people to do what you want.”

— Seth Godin