Dig deep Quote by Giles Colborne
““Begin with that need—the user’s need to feel in control of some part of his life—then try to dig deeper by asking, “So what?””
About This Quote
Begin by identifying the user's need for control, then probe deeper with “So what?” to uncover underlying motivations.
In simple terms: Start with user control need, then ask why.
Key Takeaway
Use layered questioning to reveal deeper user motivations.
Themes
user experience
control
questioning
Mood
analytical
curious
Type
methodological
inspirational
When to use this quote
- product design
- UX research
- customer interviews
- feature prioritization
Key Concepts
human‑centered design
psychology
needs analysis
Questions to Reflect On
- What hidden needs might users have?
- How does “So what?” change design decisions?
A Different Perspective
May miss needs if not empathetic.
