Beautiful Quote by Jonathan Ive

My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you…

— Jonathan Ive

The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an…

— Jonathan Ive

To design something really new and innovative you have to reject reason.

— Jonathan Ive

The most important thing is that you actually care, that you do something to the very best of your ability

— Jonathan Ive

We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the people who…

— Jonathan Ive

And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said,…

— Jonathan Ive

The absence of clutter is just a clutter-free product. That's not simple.

— Jonathan Ive

In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first…

— Jonathan Ive

A beautiful product that doesn't work very well is ugly.

— Jonathan Ive

We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of…

— Jonathan Ive

I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first.

— Jonathan Ive

It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm…

— Jonathan Ive