Looks Quote by Jonathan Ive
“There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.”
About This Quote
Source Interview: Design Talk, 2015
Distinguishes between minimalism as a style and true simplicity that is inherently uncomplicated.
In simple terms: Real simplicity is effortless and genuine.
Seek authentic simplicity over superficial minimalism.
Themes
Mood
Type
When to use this quote
- product design
- architecture
- daily life
- branding
Key Concepts
Questions to Reflect On
- How can you tell if something is truly simple?
- What benefits does genuine simplicity bring?
Superficial minimalism can be mistaken for real simplicity.