Ideas Quote by Edward de Bono
“Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.”
About This Quote
Source Book: Lateral Thinking, Edward de Bono, 1970
Ideas are not found passively; they must be actively created through deliberate thinking.
In simple terms: Ideas must be created, not waited for.
Key Takeaway
Actively generate ideas.
Themes
creativity
productivity
mindset
Mood
motivational
inspirational
Type
philosophical
practical
When to use this quote
- brainstorming sessions
- R&D projects
- entrepreneurial ventures
Key Concepts
lateral thinking
innovation
problem solving
Questions to Reflect On
- How can you structure time to produce ideas?
- What habits foster active idea generation?
A Different Perspective
Ideas may still require validation and resources to materialize.
