Be creative Quote by Edward de Bono
“They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.”
About This Quote
Source Book: Lateral Thinking, 1970
Most people avoid deep thought, preferring simple or familiar ideas over creative exploration.
In simple terms: People dislike thinking.
Encourage creative thinking.
Themes
Mood
Type
When to use this quote
- classroom activities
- brainstorming sessions
- personal development
Key Concepts
Questions to Reflect On
- How can you make thinking enjoyable?
- What environments foster creativity?
Some enjoy thinking; not universal.