Be creative Quote by Edward de Bono
“As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.”
About This Quote
Source Book: The Six Thinking Hats by Edward de Bono, 1985
Creative thinking is now essential; merely improving existing methods or efficiency no longer suffices.
In simple terms: We need new ideas, not just better execution.
Key Takeaway
Cultivate originality over efficiency.
Themes
creativity
innovation
problem solving
Mood
inspirational
challenging
Type
business
educational
When to use this quote
- business strategy meetings
- product development
- educational curricula
- research labs
Key Concepts
cognitive flexibility
design thinking
strategic planning
Questions to Reflect On
- What barriers prevent you from innovating?
- How can you balance efficiency with creativity?
A Different Perspective
Creative effort can be resource‑intensive and risky.
