Advantage Quote by William Bernbach
“It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.”
About This Quote
Source Advertising Book: The Advertising Concept Book by William Bernbach, 1975
Creativity is a competitive edge that cannot be regulated, making it a valuable advantage.
In simple terms: Creativity gives an unbeatable edge.
Cultivate creative thinking for advantage.
Themes
Mood
Type
When to use this quote
- business strategy
- product design
- marketing campaigns
Key Concepts
Questions to Reflect On
- How do you protect creative ideas?
- Can creativity be taught?
It may be hard to measure creativity's impact.