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Advantage Quote by William Bernbach

“It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.” quote by William Bernbach
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“It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.”

William Bernbach

About This Quote

Source Advertising Book: The Advertising Concept Book by William Bernbach, 1975

Creativity is a competitive edge that cannot be regulated, making it a valuable advantage.

In simple terms: Creativity gives an unbeatable edge.

Key Takeaway

Cultivate creative thinking for advantage.

Themes

innovation competition creativity

Mood

inspirational strategic

Type

business philosophical

When to use this quote

  • business strategy
  • product design
  • marketing campaigns

Key Concepts

strategic advantage intellectual property market differentiation

Questions to Reflect On

  • How do you protect creative ideas?
  • Can creativity be taught?
A Different Perspective

It may be hard to measure creativity's impact.

3.0 out of 5 (6 ratings)

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