Bases Quote by Edward de Bono
“Creativity and lateral thinking have exactly the same basis as humour.”
About This Quote
Source Book: “Lateral Thinking: Creativity Step by Step”, 1970, Edward de Bono
Humor and creative problem‑solving share a common cognitive base of unexpected connections.
In simple terms: Both humor and creativity arise from surprising links.
Seek novelty in connections.
Themes
Mood
Type
When to use this quote
- brainstorming sessions
- comedy writing
- product design
- education
Key Concepts
Questions to Reflect On
- How can you apply humor to solve a tough problem?
- When does humor hinder progress?
Humor may not always suit serious contexts.