Communication Quote by Craig Atkinson

“The word “brand” has now taken an individualized and highly personalized shift toward how you are perceived in the minds of others.”

— Susan C. Young

Instead of worrying about potential disruption, brands can be creative societal disruptors - because their consumers will be right there by their side as…

— Richard Edelman

The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about…

— Martin Lindstrom

Brands communicate in two directions: they help us tell other people something about ourselves, but they also help us form ideas about who we…

— Dan Ariely

A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand…

— David A. Aaker

The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could…

— Howard Schultz

“They evolve because of the experiences and resulting expectations of people as they buy, use, adapt, discuss and interact with the brand and the…

— Nicholas Ind

“Whether it is in the way you walk, talk, dress, or behave, your personal brand impacts how people react and respond to you. It…

— Susan C. Young

Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only…

— Simon Mainwaring

“A brand is a person that has a voice, evokes emotion and spreads a message.”

— Richie Norton

“A brand is a person that has a voice, evokes emotion and spreads a message. Build a brand or a brand will build you.…

— Richie Norton

Brand perception is a brand’s reality

— Laura Ries