Brands Quote by David A. Aaker
“A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.”
About This Quote
Branding can be essential for turning an innovation into a market success; without it, the idea may be overlooked.
In simple terms: Branding helps innovations succeed.
Key Takeaway
Invest in clear branding.
Themes
marketing
innovation
strategy
Mood
strategic
informative
Type
advice
business
When to use this quote
- new product launch
- startup pitch
- technology rollout
Key Concepts
brand equity
consumer perception
Questions to Reflect On
- What brand elements best convey your innovation?
- How can you test branding effectiveness early?
A Different Perspective
Branding alone cannot guarantee success.
![“I don't feel the need to brand myself in that way [social media]. But as a means to share information and raise awareness of things, I think these social-networking platforms are unprecedented.” quote by Scarlett Johansson](https://sms4smile.com/quotes/img-quotes/3d9/scarlett-johansson-2233_awareness_i-don-t-feel-the-need-to-brand-myself-in_11641.jpg)
![“What are you for? It may be, to a degree, consoling that white brothers and sisters did not vote for [Donald] Trump, and do not participate in that brand of animus, that gas-bagging of enormous bigotry.” quote by Michael Eric Dyson](https://sms4smile.com/quotes/img-quotes/01d/michael-eric-dyson-1424_animus_what-are-you-for-it-may-be-to-a-degree-c_14940.jpg)
