Skip to content

Brands Quote by David A. Aaker

Download Open image

“A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.”

★ ★ ★ ★ ★ 3.8 out of 5 (5 ratings)

Brand Strategy Brands Business Innovation Loses Marketing Needs Realised Sometimes Strategy Time

More by David A. Aaker

Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation…

Image

Explore all 2 David A. Aaker quotes

More Brands quotes

“She kneeled down, opened the wine fridge, and scanned the shelves, filled with a variety of white wines. Sam began to pull each bottle…

Image

Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be…

Image

I like that you can easily flip the sheets over and have a different feel or vibe in your room. You don't have to…

Image

I feel that if your soul was branded by the sixties, you never lost the brand. It's like going into a nightclub and having…

Marianne Williamson

Image

I don't feel the need to brand myself in that way [social media]. But as a means to share information and raise awareness of…

Scarlett Johansson

Image

To become a celebrity is to become a brand name. There is Ivory Soap, Rice Krispies, and Philip Roth. Ivory is the soap that…

Image

What are you for? It may be, to a degree, consoling that white brothers and sisters did not vote for [Donald] Trump, and do…

Michael Eric Dyson

Image

I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at…

Image

I wish Elton Brand the best. He's a great guy. He's always going to be a great friend of mine, regardless of what goes…

Image

I have a twelve year old sex doll. Brand new.

Anthony Jeselnik

Image

Sourav's greatest asset is his ability to communicate. He is a naturally very confident person. He encourages his team, is a great motivator and…

Image

I think that, honestly, people's censorship issues are personal but I disagree with most of those personal choices that I see others make. You…

Image

Browse all 1,534 Brands quotes