Approach Quote by Simon Mainwaring
“Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.”
About This Quote
Source Book: Brand Sense by Simon Mainwaring, 2015
Brands should act like social cartographers, mapping and nurturing cultural conversations that align with their goals.
In simple terms: Brands map and engage cultural conversations.
Key Takeaway
Design brand strategies as cultural maps.
Themes
marketing
culture
communication
Mood
analytical
strategic
Type
business
insightful
When to use this quote
- product launch
- social media campaigns
- community events
Key Concepts
social cartography
brand strategy
cultural relevance
Questions to Reflect On
- How can brands stay authentic while mapping culture?
- What conversations best reflect your brand’s values?
A Different Perspective
Overemphasis on mapping can ignore authentic voice.
![“I don't feel the need to brand myself in that way [social media]. But as a means to share information and raise awareness of things, I think these social-networking platforms are unprecedented.” quote by Scarlett Johansson](https://sms4smile.com/quotes/img-quotes/3d9/scarlett-johansson-2233_awareness_i-don-t-feel-the-need-to-brand-myself-in_11641.jpg)
