Brands Quote by Simon Mainwaring
“Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.”
About This Quote
Source Book: Branding Basics by Simon Mainwaring, 2010
A brand must have clear values and a consistent voice, then be communicated uniformly across all channels.
In simple terms: Define brand values and speak consistently.
Key Takeaway
Align actions with brand voice.
Themes
branding
communication
values
consistency
Mood
focused
professional
Type
strategic
instructional
When to use this quote
- marketing campaigns
- employee training
- customer service
- social media
- product design
Key Concepts
brand identity
tone of voice
core values
Questions to Reflect On
- What core values truly define your brand?
- How can you ensure every team member lives those values?
A Different Perspective
If values are vague, consistency can feel inauthentic.
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